A Nordic expression that leaves an impression
In old Norse Norðreyja literally means “Northern Isles”, from norðr (“north”) + eyjar (“islands”).
The inspiration starts here. In Denmark, Sweden, Norway, Sápmi, Finland, Åland, Scotland, Shetland, Orkney, Faroe Islands, Iceland and Greenland. From Vikings, Finns, Scots, Sami and Inuits.
Not old Norse but a legacy we interpret into the future.
The keywords are raw practical simplicity and durability.
The nature in the Nordics is an explosion of inspiration; a beautiful flower in the cliffs, a colourful bird against the grey sky, northern lights in the darkness of night.
The human craftsmanship even more so, from Sami duodji (woodwork) and Danish glassblowing to Greenlandic Tupilaks and Fair Isle knitting.
Uncompromising without noise.
Nordic design is an incredibly strong brand that we should be proud of and cultivate.
Graphic Design
Intuitive usability and easy accessibility. Simple without simplification.
For Print
- Books
- Magazines
- Brochures
- Posters
- Banners
- Business cards
For Screens
- Websites
- Webshops
- Apps
- UX design
- Graphics for podcasts and the like
- Social media graphics
- E-books
Video
- Advertising
- Information
- Instructions
Graphics
- Logo design
- Infographics
- Patterns
- Signs
Text
Short-prose for artistic or marketing purposes, and longer texts for deeper engagement.
We find the perfect phrasing to make the abstract concrete, the complex comprehensible, and the ineffable readable.
“Life is not an hourglass that empties, but an hourglass that fills. That is why coffins are so heavy to carry.” (From the photo book “Copenhagen’s Cemeteries”)
Visual Identity
A new company, a new merger, a new subsidiary, a new brand—all require a cohesive visual identity that fosters recognition. A look that makes an impression.
Every corner of the store, the logo, the brochure, and social media posts must be part of a consistent narrative reflecting the company’s values.
It isn’t always a new company; everyone deserves a new chance to make a great first impression.
Interior Design
By eschewing chrome, plastic, and off-the-shelf solutions, we can create interiors for shops or offices that welcome employees and guests into a vibrant space—one that enriches the atmosphere while reflecting authenticity and core values.
Stone, wood, glass, wrought iron, wool, wildflowers, breathing room, water, hides, ceramics, paper, and Carl Nielsen.
We conceal all necessary technology within beautiful built-in solutions, guaranteeing that guests won’t see a single cable or screen—while ensuring that maintenance, repairs, and cleaning remain easily accessible.
As the finishing touch—that small detail that transforms the space into an experience: a tiny elf door, a guestbook (or guest wall), a map for pinning locations—elements that ensure guests never forget their visit.
At a Finnish café in Hanoi (Vietnam), 200 clocks hang on the walls by the ceiling, arranged in meticulous order. Here and there, you can find the time in Tokyo, Santiago, or Melbourne, but 180 of the clocks show the time in Finnish villages. Quirky, perhaps, but no one forgets the experience.
Publication
For businesses, associations, and private individuals, we offer assistance via the website selvoptaget.dk in publishing their own recordings and writings on platforms for e-books, printed books, podcasts, blogs, videos, and more.
You can publish a printed book without buying a large print run—we know all the tricks of the trade.
We even have our own publishing house: Propagandaministeriet.
Merchandise
If you want to offer tote bags, thermos flasks, or T-shirts featuring your logo, it’s a breeze.
Here’s the clever part: You don’t need to order a bulk print run, keep stock on hand, or ship items to customers. A print-on-demand solution handles all of that.
You simply select the products, approve the logo placement, and add them to your webshop—then let someone else handle printing the items one by one, shipping them, and paying you.
You can, of course, also choose coasters, iPhone cases, aprons, mugs, jackets, bags, glasses, hoodies…
Cultural communication—team building in “Viking”
Even after fully covering all corners, a deeper understanding within the organization may still be missing.
The flat Nordic structure, employee engagement, seamless collaboration, and sense of responsibility… Perhaps you have international employees, or maybe your staff have been disillusioned by a part-time job at an American burger chain…
Through the Modern Vikings website, we offer experiences, team-building activities, and workshops that help employees and management connect with the ancient, primal Nordic concept of Félag—the Fellowship.
We might tackle challenges right in the workplace (where the issues actually arise), or perhaps go riding on Icelandic ponies or sailing in a Viking ship…
Read about the options and let’s discuss what best suits your needs.
Behind the curtain
Norðreyja is part of Mytoman. So are Modern Vikings and Selvoptaget.
Behind Mytoman stands Hasse “Hassan” Sørensen—graphic designer, copywriter, interior design virtuoso, and author of countless books (most of them about Nordic culture and history).
But he is not alone. Inside his bag, a multitude of geniuses are clamoring to be let out—along with their sewing machines, laser engravers, drills, circular saws, scissors, pencils, trailers, pressure cookers, ponies, drones, bicycles, spreadsheets, and fantastic ideas.
Together, we can make a roast pork, a webshop, a horseback ride, a wedding dress, two shelves, a video, five Instagram posts, three gin and tonics, and install Wi-Fi—all at the same time.
Phone: +45 31 50 20 15 • hasse@nordreyja.com
A selection of the customers
A selection from the portfolio
Phone: +45 31 50 20 15 • hasse@nordreyja.com